Looking for ways to reconnect with customers and prospects on Facebook?
Confused how to use remarketing strategy (remarketing) to deliver a specific message to the target audience?
If you want to build a successful funnel remarketing on Facebook, you have to create unique ads to a segmented audience according to their search history and interest.
In this article, you will find six ways to lead past website visitors and cold leads into loyal customers through Facebook’s remarketing strategy.
# 1: Remarketing for Custom Landing Page Visitors
Once people visit one of your landing pages, you know two things: they are interested in a particular product or feature and they are familiar enough with your business.
Targeting these warm audiences with special offers will waste time. Instead, create a special Facebook landing page ad that is highly relevant to your audience.
For example, a Facebook remarketing strategy from SaaS Score’s startup. They targeted specific visitors to the project related landing pages in the last 60 days.
Set up a custom audience Facebook from visitors to a particular landing page.
All ads in the Facebook remarketing strategy focus on project management, making it highly relevant to this audience.
Run Facebook ads that are highly relevant to the custom audience of your landing page visitors.
While the audience is small enough (about 2,000 people), it generates 12 prospects in the first 20 days with a click-to-conversion rate of 70%. Not bad for a Facebook advertising campaign!
To target website visitors, you need to create a custom Facebook audience. First, install Facebook pixel if you have not already done so.
Then go to the audience e section of Facebook Ads. Click Create an audience and select custom audience from the drop-down menu.
Next, choose Website Traffic to create your custom audience.
From the website traffic drop-down menu, select the option to include people who have visited certain web pages. Then type your landing page URL.
With your current settings, you’ll also target people who visit the landing page and have made a purchase. To remove buyers from your custom audience, add another condition to exclude visitors (exclude visitors) to your thank-you page.
After adding a name for your audience, click Create Audience.
Here are some tips for remarketing to landing page visitors:
- Keep your landing page specific.
- The next step that should be done by the audience should be clear (for example, use Call to Action, Sign Up or Shop Now).
- Use some of your ad designs and offers then see which works best.
- Add a small discount to encourage people to visit your website.
- Remember to exclude people who have already converted.
# 2: Remarketing to Your Blog Reader
Blog visitors find your website through search engines, paid promotions (ads), email newsletters, referrals, and more other channels. For most blog readers, the first visit can also be the last; They will soon forget your blog and continue to read the next one.
Remarketing to readers is a great way to get their attention back, then turn it into a return reader.
One of the best ways to heat cold leads is to share high-quality content for free. For example, use an enhanced Facebook post to reach more readers with your blog articles.
Increase your Facebook post to drive more traffic to your blog.
Or level up and offer a free ebook or give away.
Offer a free ebook or give away to remarketing blog visitors.
If your blog covers multiple topics, you can group your Facebook custom audience by topic to ensure your ads reach a very relevant audience.
For retargeting blog readers, create a custom audience of people who have visited your blog’s home page or read certain articles.
Here are tips for Facebook remarketing strategies to blog readers:
- Start with soft sell to increase brand awareness.
- Do not ask people to buy something immediately.
- Make sure your ads are relevant to the readers of certain articles.
- Use a reinforced Facebook post to strengthen your blog’s reach.
- Exclude people who have read/downloaded content that you promote.
# 3: Remarketing to previous Buyers
Trying to get people to buy more may seem counterintuitive. However, according to Monetate research, nearly half of all revenue from online retailers in the US comes from regular customers. There are potential “gold mines” waiting to be discovered.
Be creative and think about possible opportunities for new Facebook remarketing campaigns. For example, Target can target people who buy baby food with additional beds for children’s products.
Retarget previous buyers with offers for similar products.
Or if the person previously bought black tea, Teabox can tell customers to discount a few months after the purchase of their inception.
The easiest way to get viewers who’ve converted is by targeting URL of your thank-you page. When selling multiple products, you can also set custom conversion events for targeting an advanced audience.
Here are tips on Facebook remarketing strategies to previous buyers:
- Be creative with upselling campaigns.
- Promote additional or complementary products.
- Offer a discounted price to buy more.
- Laklukan remarketing a few weeks after the initial purchase.
- Run a limited offer that creates a sense of urgency.
# 4: Remarketing to freemium and Free Trial users
If you are in the software business, there is a high probability that many of your prospects are not paid, users.
The good thing about freemium user users is that they are familiar with your product and if they offer a good update they may be willing to pay for your product.
During the trial period, your goal should get people involved with your product and learn about its greatest benefits. This SEMrush Facebook ad promotes their most important product features:
To encourage freemium users to become paying customers, you can also offer discounts for early purchases. The New York Times, for example, gives customers the first time a 40% discount, prompting people to sign up.
The most accurate way to target freemium users is to create a custom conversion that signifies the registration of a freemium account. Next, create a new Facebook custom audience from people who just created a free trial account or a freemium account.
When remarketing for trial and freemium users, the following tips:
- Offer significant product updates that can make people willing to pay.
- Communicate the benefits of your product.
- Share case studies and address potential objections.
- Promote the guide.
- Exceptions to people who have set up payment profile
# 5: Facebook Remarketing Strategies to Customer Newsletter
There are two types of newsletter subscribers: People who almost always open and read your email, and people who never open email from you.
MailChimp’s analysis of 60 million e-commerce purchases and 40 million e-mail addresses from retailers shows that one inactive subscriber is worth 32% of active subscribers.
To perform a Facebook remarketing strategy to a newsletter subscriber, start by segmenting your email list into these two audience groups.
The first focus on active readers is very involved. You can target this audience with more sales-oriented offers like “Sign Up” or “Shopping Now.”
But what about who never buys your email? Use the Facebook remarketing strategy to turn inactive customers into your biggest fans. Start with soft-selling, share relevant blog articles or free e-books to remind people about your business, like the ads below.
To create an audience remarketing from your bulletin subscribers, create a new custom audience and select Customer Files.
Next, choose whether you want to add customer files or import contacts from MailChimp.
If you want to upload your customer files, export from your email marketing software and import to Facebook as a .txt or .csv file.
Here are tips for remarketing to your newsletter subscribers:
- Segment your audience to active and inactive readers.
- Create different ads and offers depending on the level of user engagement.
- Share relevant educational content (e.g., blog articles and ebooks).
- Create the next segment to submit more relevant ads.
# 6: Remarketing to People Who Almost Completed Their Purchases
We’ve all done this. You add some products to your online store shopping cart, but then decide that you do not really need them.
In order for such people to return to your website and complete their purchase, create a new Facebook custom audience and prepare a remarketing campaign. You can use triggers like limited discount offers . Udacity uses this tactic on the Facebook ads below.
Another way to get people back to your website is to remind your visitors of a particular product they missed. For example, if someone adds a product to their shopping cart, remind them about the right product in your remarketing campaign.
To set up a remarketing audience that adds products to their shopping cart but does not make a purchase, include the URL of the check-out page and not include your thank-you page URL .
You can also set up a more detailed audience by using custom conversions.
Here are tips on Facebook remarketing strategy for audience cart abandoner:
- Perform proper product remarketing.
- Offer a discount to convince people to complete their purchase.
- Make a limited offer to create a sense of urgency.
- Instantly do remarket right after people leave their shopping carts.
Digital marketers spend a lot of money to bring people to their website.
However, only a small percentage of people decide to make a purchase on their first visit. With a Facebook custom audience, you can retarget every visitor of your website with highly relevant offers.
To create a successful remarketing funnel and get a high ROI, you need to create audience segmentation based on their browsing history and interest.
Six of these Facebook remarketing strategies will help you drive past website visitors and cold leads to loyal customers.
How do you think about this Facebook remarketing? Did you ever use it? Tell us, Infomint.net experience or questions about Facebook’s remarketing strategy in the comments field below.