4 Tips to Increase the Effectiveness of Ads Campaign on your Facebook, Targeting is one of the most important digital marketing strategies. So also in doing ads campaign or create ads in social media. More targeted advertising campaigns can make your digital marketing strategy more effective.
Are you ready to try more targeted ads?
Using the right strategies to deliver and follow up social media campaigns will result in better quality leads.
In this article, you will find four tips to improve your ads campaign on your Facebook.
# 1: Use of Keywords
Before you write content for your ads, it’s important to know what people are looking for in your market.
To get started, you can use Google AdWords and sign in.
Next, hover from Tools and select the Keyword Planner from the drop-down menu. Click search for the Keywords button on the right.
To search for keywords, enter a phrase, website or select a category.
After you click Get Ideas, you will see a list of existing topics.
Now you can create ad campaigns that relate to your keywords.
# 2: Ads for Current Customers
Many marketers are very focused on getting new customers. But what if all the customers you to buy your product again?
What if they buy more expensive products or services? Just think about what to do for your sales.
Radian6 an international marketing company estimates that it would cost 5 to 10 times as much to bring customers new compared to retain customers longer.
An effective way to do this is to create a custom audience by uploading your current customer email address list for use in ads on Facebook, Instagram or Twitter.
To get started on Facebook, open Power Editor and click the Audience tab at the top of the page.
At the top right, click Create Audience and choose Custom Audience from the drop-down menu.
Select the type of audience you want to create.
Next, upload the file in CSV or TXT format that lists the email address of the customer that you have today. When finished, Create Audience.
Facebook will customize your email address for login user information. When the process is complete, you will see the following confirmation message.
Click ‘Done’ to save your audience.
You can now choose a custom list for your Facebook ad on a market directly to people who already know and fall in love with your brand.
# 3: Get More Prospects with Lookalike Audience
Similar to a custom audience, lookalike audience utilizes your current customer list to find people who are similar to your current customers.
When you create a lookalike audience on Facebook, the source of the platform is the top 1% of Facebook users that best matches the customer behavior you want.
This is a little-known way to reach your target market at a lower cost. A lower CPC ( cost per click ) means your budget can be used for a longer time.
To create a lookalike audience, go to Power Editor and click the Audiences tab at the top of the page. At the top right, click Create Audience and select Audience lookalike from the drop-down menu.
From the Source drop-down list, select a custom audience, conversion pixel or Facebook page.
Then select the country where you want to find a set of similar people. Finally, use the slider to adjust the audience size you want.
# 4: Tracking Ad Campaign Results
It’s important to track or track the results of your campaign to see if the social media efforts of your team are working.
The ever-evolving social media platform with new algorithms, all you need is to stay up to date with it.
With a targeted effort, you can effectively learn where to invest your resources to maximize your return on social media marketing.
Consider analyzing the metrics below:
- Engagement on posts ( Engagement on posts ), including like, comments, shares, retweets, and favorites. Content type tags to understand how different content impacts your goals or goals.
- Website traffic from social platforms as a referral source.
- Conversions through Google Analytics based on traffic coming from social media channels. This will help you determine how many sales are generated from your social media ad campaign.
You can keep an eye on your return on investment with tools like LiftMetrix. Any like, tweet, view photos, clicks, comments, favorites or share is quite meaningless. There is a value of a brand, and LiftMetrix keeps track of that value in an easy-to-read graph.
Currently, social media marketing becomes a very good thing for digital marketing.
Even if you consistently create and schedule ad content and monitor the results, you may continue to think about what to do to get ahead with the ads on social media.
What is your opinion? Have you tried this way to be able to compete with your competitors? Or do you have another strategy? Please share your experience in the comments below and Infomint.net will be very enthusiastic to hear it.