Is there any way to increase traffic up to 13.15 percent in just 30 days? All you need to do is create quality content that is supported by statistics and data, provide definite solutions to reader problems, and promote blog posts. This strategy is very basic but it is a way of winning SEO. In fact, conversion on search traffic is better than social media traffic up to 9 percent. But to get it you have to stop trusting some myths, and this time we will discuss in more detail about the myths surrounding SEO that SEO experts should not follow.
This myth around SEO tends to prevent content marketers and bloggers from increasing search traffic and ranking. Some SEO experts claim that they are affiliated with Google. This is a big myth because Google does not reveal who their SEO partners and affiliates are. So if a consultant or SEO agency promises a top rank for a low price, it is a fraud. No one can guarantee Google’s top rankings. Without many words, here are 17 SEO myths you should leave behind, as well as tips and suggestions you need to follow.
- 1 1. One Myth About SEO that SEO experts should not follow: Target keywords are no longer relevant after Google Hummingbird
- 1.1 2. XML Sitemap Will Increase Your Search Rank
- 1.2 3. Meta Tags Not Important
- 1.3 4. Use Meta Robot Tags to Determine Indexed Pages
- 1.4 5. Top Level Domains Improve Ranking
- 1.5 6. Include Target Keyword In Anchor Text No Longer Issues In SEO
- 1.6 7. Google Will Find Your New Content And Index It
- 1.7 8. Use SEO Agency Services To Be Top Rank Fast
- 1.8 9. Guest Blogging is Dead
- 1.9 10. Keyword Research Not Needed
- 1.10 11. Paid search increases organic search results
- 1.11 12. Google List Claims Will Increase Search Traffic
- 1.12 13. Google dislikes blackhat link building
- 1.13 14. Content Shape Length = Top Rank
- 1.14 15. Link To Authority Sites Make Organic Visitors Stay Away
- 1.15 16. Tag H1 Becomes an Important Element That Will Improve Search Ranking
- 1.16 17. Social Signal is not a Ranking Factor
1. One Myth About SEO that SEO experts should not follow: Target keywords are no longer relevant after Google Hummingbird
GoogleHummingbird changed the future search system. Hummingbird makes content producers adopt new mindsets that will benefit end users. If a keyword still exists on the first page of Google, it becomes an indication that the keyword is still important.
According to Matt Cutts, head of the WebSpam team at Google, 90 percent of searches are thought to be influenced by Hummingbird, which is not always updated like Pandas and Penguins, but a total change in search algorithms.
Rand Fishkin, the founder of Moz, calls less than 15 percent of ratings determined by keyword targets. He advises you to focus on unique value encoding rather than unique content, which is what SEO tries to reach before.
However, it is wrong to say that targeting relevant keywords to your content is no longer useful at all. Keyword research and targeting actually become easier, because, with Hummingbird, you do not have to worry about following a certain keyword ratio. But focus on search intent searchers. For example, why is someone looking for “CRM Software for small business”?
- Does the person want to buy CRM software?
- Does he want to read an honest review?
- Is it a newbie seeker who does not know what CRM stands for?
Changes to the Hummingbird algorithm become an emphasis for us on the importance of knowing the reasons behind certain keywords and creating content to meet those needs. This means keywords still play an important role because, without it, you do not know the intent of the searcher.
Some authority platforms like Twitter, Facebook, YouTube, Instagram, Pinterest and others use keyword targets to meet user needs. It’s almost impossible to find exactly what you’re looking for, except by using keywords to search for it. Keywords are like a compass for your SEO campaign, keywords tell where you need to go and be a clue as to whether you are progressing or vice versa.
2. XML Sitemap Will Increase Your Search Rank
Have you installed the Google XML Sitemaps Generator on your WordPress site? Can a site map improve your search ranking? You will not find an XML sitemap as a factor affecting rank on search. But an XML sitemap is needed when you want to build a crawl-able site. Each time you create a new post or edit an existing post, the XML Google sitemap generator will create an updated sitemap according to your new page and submit it to Google and other search engines.
Casey Henry experimented with the sitemap to see if it could improve search rankings. And the result is quite surprising. When he installs the Google XML Sitemap generator on the client’s web, it takes an average of 14 minutes for Google to index the new page.
Now we know that XML sitemap helps search engines browse and index new pages faster. But is it also improving search rankings? A sitemap does not affect the actual ranking of your web pages. Sitemaps like help, guides that give Google more information about your site, such as making sure that all your URLs are indexed for easier searches. Sure, this can make your site more visible when URLs are prioritized, but this is not a guarantee.
Tips for you, if you have not used the Google XML Sitemap generator on your WordPress site, you need to install it now. There’s no guarantee your ratings will go up but this will help Google find your new content faster.
3. Meta Tags Not Important
Meta tags so the way webmasters provide information about their sites on the search engines. Meta tags can be used to provide information to all clients and each system only processes meta tags they understand and ignore others. Meta tags are added in the head section of your HTML page.
Meta tags are HTML tags that appear between opening and closing head tags. Meta tags are used to show preview snippets of specific web pages in search results. There is a lot of debate in the SEO world about the impact of meta tags, especially after Hummingbird. Danny Sullivan wrote an article about “death of meta tags” to discuss more meta tags, and why meta tags are no longer useful in SEO today.
There are 3 elements of the meta tag:
- Title tag
- Meta description
Title tags appear in the head section of a webpage, but not a page element. Meta and keyword description, by contrast, is an optional page element. Without a meta description, Google can pull text from the body of the page as a preview piece.
Matt Cutts says Google does not use keyword meta tags in page rank. But the meta tags are still relevant, and it’s only natural that you spend time on these meta tags. Adding meta tags may not improve search rankings, but meta tags help inform users and search engine information about your site. Meta tags also make search engines interested, which can then attract more clicks from search users.
To create rich meta descriptions, use the following tips:
- Make meta a form of description. Use keywords that are relevant to the article. Use question formulas like “who,” “what,” “why,” “when,” “where,” and “how” like the formulas used by journalists to create reports. This technique works well when used to write descriptions.
- Create a unique meta. Each meta description must be different from other page descriptions.
- Create short meta. Google restricts descriptions of up to 160 characters or fewer.
4. Use Meta Robot Tags to Determine Indexed Pages
The Robots.txt file tells the search engine which parts of the page or links to index and which to ignore. But you can easily set no index and no follow text by using Yoast or All in One SEO WordPress plugins. You only need to check the index button if you’re sure you want the page to be private, not public.
So what does this mean that without a robots meta tag, Google will not find your new page? It does not seem so. You can use the Robot.txt file to block all web crawlers from all your content, specific folders, or web pages. But if you do not want to block web crawlers, then no need to do. Save your time and channel it to more important things.
5. Top Level Domains Improve Ranking
The top-level domain occupies the highest position in the domain name system hierarchy. Most users will recognize it with .com as a website extension, but they are sometimes confused when they find .biz or .guru. This is because when you type a keyword phrase into a search engine, 98 percent of search results are .com domain names. In terms of conversions, .com domains have achieved remarkable results for many people. In 2007, prior to the update on Google algorithms, ICANN introduced new generic top-level domain names such as .guru, .club, .company, .email.
Alexandros Ntoulas and his team found that top-level domains become the main scapegoats of web spam. Their research shows that domain.biz, .us, and .com are the biggest propagators for web spam. And this includes the links that Google uses to rank web pages in their search engine.
Do new top-level domains affect SEO? Google’s Matt Cutts has stated that new top-level domains have no benefits to an existing domain, but it’s unclear whether keywords in the new domain extension will act as a ranking signal.
Exact match domains are no longer strong without other signals supporting them, and it is likely that Goole will lower the volume on some new top-level domains or treat them like sub-domains in terms of rank strength. In other words, top-level domains may have good grades, but do not expect more.
The main factor whether the top level domain has an impact on SEO is whether the domain contains keywords. Of course, exact match domain names are at risk of penalty.
Now you know that when choosing a top-level domain, consideration is the long-term benefit when you register a memorable and professional domain name.
If you have not registered any domain name, you should choose a top-level domain name such as .com DNA .net. But if you’re already a site owner, decide to focus on offering more value, creating high-quality content, and using social media to connect influencers that will help promote your content. There is also a strange but good domain name in search, even ranked 4th for keyword volume with tight competition. This clearly shows that this is no longer about top level domain extensions, but the value of your site’s offerings. We also have information about improving post rankings on Google search engines that will benefit you.
6. Include Target Keyword In Anchor Text No Longer Issues In SEO
When building links, do you need to use keywords in anchor text?
Anchor text is text that can be clicked in a hyperlink. When clicked, this phrase takes the user to a web or blog. Many experts in this industry believe that anchor text will remain a ranking factor forever, no matter what changes happen next on Google update.
So does anchor text containing keywords still help improve your ranking? The purpose of each update or algorithm change is to help searchers find the right site that contains the information they are looking for, in a user-friendly way.
Excessive optimization can get you a penalty from Google. Before Google Penguin, you can use anchor text containing keywords in blog posts, both for internal links and external links, such as links to other sites. But there is little change now. Of course, contextual links have 5 to 10 times the power of rank compared to the usual author profile links that appear in the guest post, for example. But using anchor text containing excessive keywords will negatively affect your site’s ranking. Cross-linking with lots of anchor text is equally risky, so you should avoid it.
However, it is not accurate to say anchor text containing keywords is no longer relevant in search rankings. In other words, this is a myth. Now change your approach. Vary your anchor text and make sure the main and secondary keywords, as well as brand names, URLs and generic keywords, are used as anchor text.
It would be nice if you build links naturally because that’s what Google wants. You are no smarter than the engineers who work to make the algorithm smarter. So stay away from Google’s radar and avoid penalties. After the Penguin update, most sites that optimize the anchor text get penalized. In contrast, sites varying the anchor text have improved ratings, and only a few are negatively affected.
There are several types of anchor text that you can use but try first and determine which one works best for you. First, understand that brand building is the easiest way to stay positive in the eyes of Google. So you can follow the following anchor text strategy. There are 3 types of anchor text that you need to focus on:
- Anchor text natural can be a keyword, brand name, URL, but it should flow naturally with the content of your content. This will impact your rankings. Matt Cutts has been doing natural anchor text for a long time and it works because Google’s main goal is to create the best search experience for its users.
- Anchor text in the form of a brand name. If you can build more anchor text in the form of a brand name or URL, you’ll be fine. Target anchor text brand about 90 percent of your links. For example, ” NerdFitness is an authority site for fitness activists.” There are thousands of keywords that authors can use to build links, but not done. Instead, most anchor text leads to its own page, both brand name. SmartPassiveIncome also has more anchor text brands.
Of course, you can not control anchor text that other people use to create links to your web pages but if there is a chance, either through guest blogging or interviews, avoid keyword rich anchor text. Or better use brand name + keywords eg, Brian Dean’s Link Building . You can also use URL brand as anchor text.
- Anchor text is generic, do not use too much, because it will be excessive optimization.
According to search engine supervisors, more than half the number of anchor text has one to three words. This means when using generic keywords, you have to change from one word to 3 words or more, for example, “learn more here,” “visit this site,” “see the homepage,” “starting today.” At least 5 percent of the anchor text Should be generic, especially when you create links from or to irrelevant pages.
For example, when wanting to create a reference to the sports web from your internet marketing blog, you can use generic keywords. The following paragraphs are examples:
“When I started blogging, I made a mistake, until a friend from Canada, who founded the sports web suggested me to narrow down my niche and focus on small groups that have potential. Are you interested in his suggestion? suggestions and take advantage of them. ”
In conclusion, anchor text containing keywords is still important, but use this approach wisely and vary as much as possible.
7. Google Will Find Your New Content And Index It
Crawl optimization is an important topic that will be discussed in depth. Crawl optimization refers to what you do to help Google easily find, search and index your new content.
Search engines are like feeding new content. When your article is live, you are preparing a meal for him. But does that mean your new content will be searched and indexed without your input? Of course, it can happen, but it takes up to two days, especially when your blog is new. To improve it, you need to help searchers find your new content.
It’s one of the benefits of installing the Google XML sitemap generator plugin for WordPress. You do not need to do anything else after setting the plugin. When you press the “publish,” the new XML sitemap moves and is sent to search engines and the main directory. This helps Google index new content as quickly as possible.
Updating social media profiles will make new content indexed faster. The trick is very simple, simply share the link on your Facebook page or Tweeter. Another simple way that works is Pingomatic. This makes you quickly tell web services about your new content. Using this free service keeps your new content indexed in 6 hours.
8. Use SEO Agency Services To Be Top Rank Fast
This is the most interesting myth. How can an SEO agency or SEO expert ensure you are ranked top on Google right now? Of course, there are many reasons why you need the services of SEO agencies, especially for keyword analysis and competitive auditing. But quick ranking is not one of the reasons. What happens is Google handles more than 100 billion searches per month. Since no SEO can predict keywords tomorrow, it’s almost impossible for anyone to guarantee a fast search ranking.
After nearly 8 years writing the first blog post, a blogger gets more than 700,000 visits in a month. And has published 614 blog posts in that time. There are several other blogs with similar content but do not attract much traffic each month. It’s evident that several factors impact your Google ranking, including time.
There are many ways to improve rankings, especially through long tail keywords, but this does not guarantee top rankings. SEO is a long term job. If you feel able to rank top 10 of Google overnight or months after starting a blog, you make a big mistake.
Old domain names, authority links, and compelling content can all improve rankings, but they’re not a guarantee either. There are many sites that have met this requirement but are still trying to enter a good ranking in Google search results.
If there are funds in your budget, there are several good reasons to use SEO agency services:
- You do not have time to take care of your site
- You want to increase search traffic
- You need help with long tail keyword research
- You want to always update in the SEO industry
- You want to be trained by SEO agencies
But you do not need to hire a promising SEO agency that gives you top rankings quickly. If they happen to succeed in getting your site in the first position, without a solid foundation, your ranking will fall and you lose. Remember, SEO is for long-term, long-term digital oriented entrepreneurs who are determined to help users find the answers they’re looking for. Read our other articles on how to increase sales that contain interesting tips for you.
9. Guest Blogging is Dead
In 2014, Matt Cutts once said, “When you use guest blogging as a way to get links … stop.” Many SEO do not understand exactly this statement quickly oppose guest blogging.
So does guest blogging mean no more? There is no technical difference between guest blogging content and other content types. Guest blogging just means guests contribute to content on your blog. What Matt Cutts is talking about is bad content on blogs from outside authors. But while the author is the site owner, Google Panda updates have begun to punish poor quality content.
Search engines index billions of web pages, ranging from domain names, IP addresses, locations, and so on, and these web pages are owned by different people. Just imagine, content on sites with high authority is regularly contributed by freelancers and outside authors. Sites like the New York Times, eHow , BusinessWeek , Inc., CNN, Mashable and so on, all rely on content written not by the site owner himself, but by hundreds of others.
When talking about guest blogging, the problem is not the guest or the content, but the context, the type of article, the uniqueness, the anchor text, and the links that lead from and to the site. Guest blogging is not dead and will not die as well because Google cannot accurately read the guest post, especially when the author’s links are right inside the body of the content, not on the author’s profile.
One way to grow blog traffic up to 206 percent can be through guest blogging. Even Matt Cutts himself then men endorse guest blogging. Guest blogging is still recommended as long as you follow these simple steps:
- Avoid blog security. If your blog does not have unique content, avoid it.
- Do not call “guest posts.” This is important because Google can find this text as a guest post. But write as if you are inside the contributor’s home. No matter where your guests come from, as long as their posts are useful.
- Build relationships instead of links. Do not create a guest post on trusted blogs just because of the link. If this is your way of thinking, you are mistaken.
- Build your brand. Use your brand name or URL as anchor text to build natural links.
- Contextual links. As much as possible, put the links inside the content, not in the author’s profile which will not give any meaningful weight.
- Use guest blogging with caution. Create content that makes them think it suits them and solve their problems. Approach the audience, answer their comments, and wake up your email list.
10. Keyword Research Not Needed
As a content marketer and blogger, you can not ignore keyword research. Google updates do not remove the importance of keywords. This is an ever-present factor, you will get more clicks when the web page appears above. What you should avoid is over-optimization and excessive use of keyword rich anchor text.
Google’s keyword planner is still the most accurate keyword research tool. In addition to using Google keyword planner to research your keywords, you can also check which keywords are target competitors. It’s easy. First, go to SEMrush . Type the competitor’s URL in the search box. Then click the “search” button. Look down to find the main keywords that competitors are targeting.
Keyword research is still very relevant. But to stay safe, focus on the user intent behind the search, not just the keywords.
11. Paid search increases organic search results
Does AdWords PPC help in organic ranking? Does not seem. There is no clear correlation between organic rank and paid ranking. Both have different functions. Organic search results are derived from the database index. The traffic conversion rate on paid ads is actually 35 percent. This is higher than organic traffic.
With paid advertising, you can target more keywords and easily test different campaigns. More importantly, you can strengthen your brand identity when your paid ads appear in the search rankings. Paid search can help you sort out the keywords you’re targeting organically, through accurate data.
The click-through rate on paid ads will give you insight into the best keywords to optimize organic search. So there’s no doubt that paid search can help improve the conversion rate of organic results, but it does not help in ranking.
12. Google List Claims Will Increase Search Traffic
Google Places is an official business listing that includes your business phone number and your address. Local Google place listing claims are very important. You are telling Google to include your business on the list in areas where you have the most customers or clients.
After filling out the form, you will be required to skip the verification process, by phone to verify your pin number. But just registering your business on local Google will not improve search rankings. Some of the things you need to do to get the rank you want is:
- Stay consistent. Google and Bing do not like inconsistencies. In other words, you should not change the business name at a later date, go back to local Google, sign in, and in the next few months change others. To stay consistent, use the same details as you do in guest blogging, on social media profiles, and all the websites that display you.
- Local reach. Ask others to talk about your listing. Have them provide a link to your local listing page. You can always use Open Site Explorer to find out who is linking to your site, and notify them about your business listings.
There are 5 ways to improve your local search ranking:
- Claim local listing
- Claim social media sites
- Add contact info on your website
- Meta update and title information
- Get online reviews
What many SEO call blackhat is not. In fact, most of what you do that seems whitehat is blackhat disguised. Google has the best definitions, the best SEO practices, and the guidelines you need to follow for your site. Here are some techniques you should avoid:
- Generated content automatically
- Participate in link schemes
- Create a page with little or no original content
- Text or hidden links
- Doorway pages
- Bad content
- Participation in affiliate programs without adding sufficient value
- Entering pages with irrelevant keywords
- Creating pages with behavior like phishing, or installing viruses, trojans
- Sending automatic queries to Google.
Many people think leaving comments on blogs is blackhat SEO techniques, but this is not true. The question that needs to be asked is, what is the value of your comments on the site? Is it adding value or just looking for links? If it does not add value, then it includes blackhat technique.
Did you know most people use guest blogging the wrong way? It’s a black hat too. Any SEO practice that is not centered on the user’s point of view is blackhat.
Whitehat SEO practice takes the time to show results. Buying links is not recommended because Google considers it a blackhat technique. But if the link is useful for users, is this allowed? Certain. Google’s goal is to give users the right information search so they will come back again to do another search. This is how Google gets money because its ads will slowly click.
So white hat SEO practice is all about user experience and Google loves it. For example, social media marketing is whitehat, but social media scheming, by trying to manipulate search rankings by getting as many people as possible to mention, tweet and share links to social media is blackhat.
Google does not hate its platform but does not like what it does on the platform. WordPress Blog is a nice platform but what happens there can be whitehat or blackhat.
14. Content Shape Length = Top Rank
Long-shaped content can improve rankings, but it’s not that simple. There are several factors that contribute to high-quality sites. To get ranked in Google during Hummingbird, focus on intent users and get editorial links.
People consider long content valuable. But in fact, most long articles are not so valuable to users. All you need to ask is whether the content page has an important value compared to other pages in the search results?
Long form content is ranked, but not in the first position. In conclusion, long-form content can improve rankings, but you should pay attention, do not write bad content. You can not write content with a length of 2000 words and expect ratings or conversions to increase. You have to write great content. Good content gets tweets, links, conversions, and high rankings.
15. Link To Authority Sites Make Organic Visitors Stay Away
To be sure, providing links to other blogs will keep visitors away. But some popular sites become successful because they always give links to others. But as long as your content is useful, practical, persuasive, and profound, even if the reader clicks the link and leaves, they will return.
Repeatedly we try to get links from authority sites like CNN , Mashable , Business Insider , BoingBoing , .gov, and.edu because we know that links from these sites will improve our search rankings. Each industry has an authority site. Apart from that, you can find similar authority sites by visiting similarsites.com. Type URL from one of the authority sites and search for the information.
In the same way, when you link to Google-friendly sites, especially pages that are relevant to the content you write, Google will search your site and follow links to trusted sites. Google will not clearly state that this improves your rankings, but that’s the way it is.
Follow these simple tips when providing authority site links to stay safe and get rewards:
- Provide links from high-quality content pages
- Only provide links when needed
- Use the brand name or URL of the authority site as your anchor text
- Find the relevant pages on the authority site and news links to it
- If you can, notify the site owner or blogger when you link them (you can get a tweet or natural link).
16. Tag H1 Becomes an Important Element That Will Improve Search Ranking
Before Google Panda, everything you do for on-page optimization puts a heavy burden on Google’s eyes. But now it’s different. H1 is an important element but there is no clear indication that it can improve search rankings.
Chris Butterworth experimented to find the effect of H1-H6 elements on the rankings. After two weeks, he found that the higher the number, the lower the rank. So the element without style <p> has a higher ranking than the <h1> style element.
Some time ago Matt Cutts answered a very general question, as follows:
Nik is worried that search engines do not know what’s happening on the page because the header tags are not optimized properly. Matt Cutts says it does not matter whether you use H1 or H2. What matters is that your page contains relevant and useful information that will meet your users’ needs.
Rand Fishkin also said that heading style is no longer a problem in SEO today, but good user experience is a consideration. The big reason why most people are obsessed with excessive style in the internet marketing world is that they have a lot of software to help high-converting landing pages and most of this software can design simple HTML web pages. But in unrelated industries, There are many who care about header tags, but still, give priority to the content. That is the reason for their success.
How To Write Content To Raise Your Site’s Rank And Avoid Penalty From Google will highlight many important things that can help you write better content, improve your site or blog ranking, and also avoid penalties from Google, including Google Panda deleting low-quality sites.
In general, the use of heading tags is still recommended. Not because you want to improve search rankings, but because this will create a better user experience. They will more easily navigate the site and know the difference between sub-head and the rest of the text. Depending on your WordPress theme or template, the H1-H3 tag will split the text into smaller, easier-to-digest sections. And when readers are happy about the content and survive reading it, Google will reward with better rankings and increased traffic.
17. Social Signal is not a Ranking Factor
Are links from Facebook, Twitter, and other social media affecting rankings? What is the social signal part of the ranking factor in Google? Social metrics play an important role in bringing all the ranking factors together and making them work together. The good thing about social metrics is being able to track and measure with precision, unlike your personal brand.
There is a correlation between social media and search. Google and Bing use data from social sites to determine the benefits of your site and where to rank.
The effect of social signals on rankings may not be visible because social signals do not directly link to specific pages.
While increasing rankings do not last long, when users share your pages on social platforms, you will experience an increase in search traffic. Remember, it takes the time to see increased search traffic and rankings, especially when you focus on social signals only. We recommend using SEO, blogging, and social media marketing to increase web traffic while building your brand.
Reading other blogs and learning from experienced content marketers can help you find your passion and make changes. The web is a dynamic platform and you need to be wise. Most of the advice out there comes from an in-depth understanding of search engine optimization and how search engines work. These 17 Myths About SEO will help your site grow and find a better way to pamper your target audience.
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